Privacy Policy

This privacy policy is our commitment to respect and protect your personal information.

We want you to know what personal information we collect, why we need your personal information, how such information is protected, where we store such information, and howyou can access and correct such information.

Our privacy policy is a promise to you, not just a legal obligation.

What Is 'Personal Information'?

Personal information is information about an identifiable individual. There are many types ofpersonal information that we may require in order to serve you better, including the following:

  • Your identity or contact information such as name, address, phone number, fax number, and e-mail address
  • Your mortgage or financial history when purchasing a home from us,
  • Other information incidental to purchasing a home from us (including information about professional advisor's), and
  • Information gathered in customer service inquiries, surveys, contests, or inquiries into our products and services.

Why Do We Collect, Use, And Disclose Your PersonalInformation?

We only collect personal information that is strictly necessary for the purposes outlined in thisprivacy policy. We collect, use and disclose personal information to serve you better. We askyou for your personal information so that we can:

  • Respond to your requests for product or service information.
  • Engage in business transactions with you and provide appropriate levels of service following the completion of a transaction.
  • Share personal information that we collect with other service providers, such as utilities, warranty providers, insurance companies, banking institutions and credit agencies, as well as trades and contractors, etc. who perform various functions to assist in our delivery of service to you.
  • Provide personal information to third parties for legal or regulatory purposes.
  • Provide personal information to third parties to perform functions on our behalf, such as marketing, data processing, document management, office services, other technological or administrative services, or customer research (such as to CustomerInsight, in order to conduct customer satisfaction surveys).
  • Use personal information at an aggregate level to improve the quality and efficiency of our products and services and to enhance our marketing efforts.
  • Share your personal information within our enterprise (including our subsidiaries and affiliates) to cross promote products and services which we believe will be of interest to you.
  • Distribute newsletters and other informational e-mail communications.

How Do We Gather Your Information?

We do not use techniques to collect personal information about you without your knowledge.Generally we collect personal information from you directly or from our business partners suchas realtors, or lending or mortgage officers. This information could be collected in person, overthe telephone, through the mail, or by electronic means.

As you browse, advertising cookies will be placed on yourcomputer so that we can understand what you are interested in. Our display advertisingpartner, Google Display Network & YP Next Home, then enables us to present you withretargeting advertising on other sites based on your previous interaction on, the techniques our partners employ do not collect personalinformation such as your name, email address, postal address or telephone number.

Your Consent

We only collect, use, or disclose personal information for the purposes we believe you wouldconsider appropriate under the circumstances. Your knowledge and consent are required forthe collection, use, or disclosure of your personal information unless permitted or required bylaw. Of course, subject to reasonable and lawful limits, you can chose not to provide us withsome or all of your personal information. However; this choice may prevent us from providingthe product, service or information that you requested. We believe you would also expect us tocontact you to advise you of new and existing services and benefits that may be of interest toyou, and ask your opinion about our current performance through customer satisfactionsurveys. From time to time, we will inform you of such services or contact you for your opinionsvia direct marketing. Direct marketing material is usually delivered to you by mail, telephone orelectronic means. Unless you contact us to inform us otherwise, we will consider that you haveconsented to our continued use and disclosure of your information for these purposes. Youmay chose not to receive these offers or surveys and have your name deleted from lists. Weseparately request your express consent, or rely on implied consent, in the provision ofcommercial electronic messages (e-mails, texts and instant messages) to you.

If after you opt-in, you change your mind, you may withdraw your consent for us to contactyou, for the continued collection, use or disclosure of your information, at anytime, bycontacting us at or mailing us at: Daytona Homes 11504 170Street, Edmonton, AB, T5S 1J7, Canada

Third Parties

Apart from the purposes outlined above, if you allow us to, your name, address and telephonenumber may be transmitted to trusted third parties in order to inform you of products andservices that are offered and that we believe may be of interest to you. We require each suchthird party to have a policy in place that complies with the requirements of the applicableprivacy and anti-spam legislation in Canada. Except set out in this privacy policy, or aspermitted or required by law, we do not sell or disclose any of your personal information to anyother organization.

However, certain third-party service providers, such as payment gateways and other paymenttransaction processors, have their own privacy policies in respect to the information we arerequired to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understandthe manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that arelocated in a different jurisdiction than either you or us. So if you elect to proceed with atransaction that involves the services of a third-party service provider, then your informationmay become subject to the laws of the jurisdiction(s) in which that service provider or itsfacilities are located.

How Do We Store and Protect Your Personal Information?

Your personal information is stored in secure locations and on secure servers. Your personalinformation is retained only as long as reasonably necessary for the purposes set out in thisprivacy policy. When no longer required, we destroy, erase or de-personalize the personalinformation. Certain legal requirements may necessitate our retaining some or all of thepersonal information for a specific period of time. We protect your personal information byusing industry standard technology and security safeguards appropriate to the sensitivity of theinformation, including physical, administrative and electronic controls to minimize the risk ofunauthorized access, use or disclosure of or to your personal information. Our employees aretrained to appreciate the importance of privacy and confidentiality of personal information andthe provisions of this policy apply to them as conditions of their employment. You acknowledgethat if any of our third party service providers are located outside of Canada, your personalinformation may be processed and stored in such jurisdictions.

Accessing and Correcting Your Personal Information

You have the right to access your personal information that is in our custody, subject only tocertain legal restrictions. We strive to ensure that all information on-hand is accurate and up-to-date. We therefore urge you to provide us with updates regarding your personal informationand to inform us of any errors affecting the personal information we hold. Access or correctionrequests must be in writing and should provide sufficient detail of the nature and scope of yourrequest.

On-Line Privacy Practices

Cookies - When you access our website, we may use a browser feature called a 'cookie' tocollect information such as the type of Internet browser and operating system you use, thedomain name of the website from which you came, date and duration of the visit, number ofvisits, average time spent on our website, pages viewed and number of cookies accumulated. Acookie is a small text file containing a unique identification number that identifies a browser,but not necessarily the visitor, to our computers each time our website is visited. In addition tothe identified purposes described in this privacy policy, we may use this website informationand share it with other organizations with whom we have a commercial relationship tomeasure the use of our website, to improve the functionality and content of the website and tofacilitate usage by a visitor. You can reset your browser either to notify you when you havereceived a cookie or refuse to accept cookies. However, if you refuse to accept cookies, youmay not be able to use some of the features available on our website.

Online Communications - In order to provide you with a service or information, you mayvoluntarily submit personal information to us for purposes such as asking a question, obtaininginformation, reviewing or downloading a publication, subscribing to a newsletter or a mail or e-mail list, participating in an event, and participating in contests and surveys. We may combineand store personal information about your use of our website and the online information youhave provided with certain other personal information we may have collected.

E-mail Communications - Occasionally, we may send marketing or promotional e-mail communications to you with information that may be useful, including information about ourproducts and services, and other third parties with whom we have a relationship. In thisprocess, we may collect certain information such as the date/time you first opened our e-mailcommunications, the number of times you open our e-mail communications, the number ofclick-throughs per article, total click-through activity on the contents of our e-mailcommunications and compile generally the related statistics. We may combine and store anysuch information to manage and improve our e-mail communications to you. We will includeinstructions on how to unsubscribe and inform us of preferences if you decide you do not wantto receive any future marketing or promotional e-mails from us.

Links - Our website may contain links to other websites which are provided as a convenienceonly. You are advised that other third party websites may have different privacy policies andpractices than us, and we have no responsibility for such third-party websites.

Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently.Changes and clarifications will take effect immediately upon their posting on the website. If wemake material changes to this policy, we will notify you here that it has been updated, so thatyou are aware of what information we collect, how we use it, and under what circumstances, ifany, we use and/or disclose it.

Further Information

For further information about what your rights are under the Personal Information Protectionand Electronic Documents (PIPEDA) Act, please visit the website for the Office of the PrivacyCommissioner of Canada at

If you have questions about accessing your personal information, our practices surrounding thecollection, use and disclosure of your personal information, or this privacy policy, or complaintsabout how your personal information has been handled, please contact our privacy officerusing the contact information below.

about how your personal information has been handled, please contact our privacy officer using the contact information below:

Choice/Opt Out

You have the following options for reviewing or removing your information from our databaseto no longer receive communication from us. If you request your account information bedeleted from our database, we may maintain information about individual sales transactionsfor recordkeeping and servicing:

1. You can send email to
2. You can send mail to the following postal address:
Daytona Homes
11504 170 Street
Edmonton, Alberta
Canada, T5S 1J7
Attention: Marketing

Questions About Our Privacy Policy

If you have questions about our website and our privacy policy or disclaimer, please feel free tocontact